Restaurants "Missing 85% of feedback posted about them", say Gartner

0 min read

How much customer feedback are you aware of?

According to the Location Based Marketing Association:

“Historically, merchants have been primarily concerned with structured feedback (online reviews) from review sites like Yelp and CitySearch. In fact, unstructured data is growing at a faster pace and outnumbers structured data by a factor of 100:1. For the average merchant, greater than 99 percent of total customer feedback is unstructured data from sites like Instagram, Foursquare and Facebook, while traditional reviews make up less than 1 percent.”

simpleERB allows to you to increase the number of reviews that you get and get the good ones and only the good ones onto Social Media.

Instructions here 🙂

Related Posts

Release Notes

simpleERB New feature -Facebook booking integration.

You may have recently noticed a new setting in simpleERB, Facebook Booking Integration. Previously, changes to Facebook meant simpleERB was required to become a booking partner in order to offer users the integrated ‘reserve’ action button. This proved difficult, however, fortunately our recent partnership...
Chelsea
Chelsea

Coronavirus

Pubs turning to hot desking to recoup lost evening trade

Lockdown, social distancing, and WFH have become prominent features in our language over the last few months, however, a new term could be finding its way into our vocabulary soon; working from the pub (WFP).
Chelsea
Chelsea

Coronavirus

COVID-19 UK Diners Survey

5pm.co.uk and simpleERB.com surveyed 3689 restaurant goers, (all users of 5pm.co.uk), to find out about their attitudes to dining out when restaurants re-open.
Ronnie Somerville
Ronnie Somerville