TripAdvisor launches restaurants analytics

Are you a restaurant owner who obsesses over your TripAdvisor reviews and rankings? Well, you’re in luck (or not, if you’re trying to wean yourself off it). The daddy of restaurant review websites is launching an analytics dashboard which will feature insights and trend data on  reviews, ranking and competitors.
Previously only available to TripAdvisor accommodation partners, the dashboard will allow restaurants to track trends over time and track their performance against competitors.
The review performance report will enable businesses to easily monitor competitor performance in weekly, monthly and quarterly displays.
Minesh Shah, senior director, global hotel partnerships, TripAdvisor, said: “The review performance report has been designed to make it easier for businesses to engage with their TripAdvisor listing and their guest feedback.
“What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”

Manage Tripadvisor review with simpleERB

For all you restaurateurs who do obsess over TripAdvisor and have no intention of going cold turky, managing your reviews is made much easier by using simpleERB.
simpleERB has a one stop option that allows restaurant owners to easily monitor negative reviews as well as encourage customers to share positive ones  on Yelp, Trip Advisor and Facebook (you’ll need to be logged into simpleERB to see this feature).

You can add a link to the customer confirmation email which allows the customer to submit feedback to you after their meal.
When you get a good review you can tick a box on the email copy which sends them a request to share their review, along with links to your restaurant Facebook and Trip Advisor profiles.